I build companies. Mostly the kind that take a long time and reward patience — software for owners and operators, a small studio for the things software can’t do, and, slowly, a place for builders to belong to each other.
Right now I’m spending most of my hours on FIXnotes, where we’re democratizing the secondary mortgage market. Icon Moss is the studio I run with my wife — events, brands, the occasional house. Evergreen is what I think about on Sundays.
I work from a ‘55 FLW-inspired rancher with a view of the deer, fox and lone great blue heron in the suburbs between Philly & NYC. I’m a father of three, still on a skateboard, and increasingly convinced the best view of anything is from the top of a tree.
These days I build all of the companies’ software myself, with AI and no engineers. I wrote down how at hyth.ai.
— Rob
The first product was a dud. The side offer became the business.
robbiemax.com/journal — 3 min read35 things I've learned in 35 years. One idea for each year.
robbiemax.com/journal — 4 min readCan a pump track teach me to pump foil?
YouTube · @robbieMAXComparing the best real estate strategies for the digital age.
YouTube · @FIXnotesThe Operating Manual. How I run the companies' software with no engineers.
hyth.aiFIXnotes
Bringing Wall Street opportunity to Main Street mom & pop. We make distressed debt investing ethical, accessible and profitable. Building a vertically integrated operating system for investors to help borrowers. In the works since 2011, founded officially in 2017. fixnotes.com →
moss
The design studio I run with my wife, for high-end taste-making - events, websites, brands and decor. iconmoss.com →
Evergreen.
Where builders belong.
A private society for builders on three acres outside Philadelphia. Membership is capped at fifty-two, and admission is by vouch only.